ABSTRACT

The purpose of this study was to explore how market demand strategies affect Aucma’s performance through in-depth analysis of product differentiation, pricing strategy, marketing and promotion, distribution channels, customer engagement, and marketing research. Through literature review, case studies, and market questionnaires, the market questionnaire method added the collection of original data to the research, making the research results more convincing and providing a strong empirical basis. This approach provided a comprehensive understanding of the impact of market demand strategies on the performance of Aucma companies and pointed out the strategic actions that companies need to take in the face of market changes. The study assessed the market demand strategies in practice on performance dimensions such as company market position, operational efficiency, employee productivity and satisfaction, brand strength, innovation, and adaptability. The main findings showed that effective market demand strategies significantly improved the level of performance of Aucma companies. The conclusion of the study emphasized that in a rapidly changing market environment, enterprises need to continuously optimize their market demand strategies to maintain a competitive advantage and achieve long-term development.

Keywords: Market demand strategy, level of performance, product differentiation，pricing strategy，marketing and promotion, distribution channels, customer engagement, marketing research
https://doi.org/10.57180/rqdy8404