ABSTRACT

In the context of the implementation of the rural revitalization strategy, the implementation of health and wellness programs can effectively utilize and distribute rural space, closely integrate with the rural revitalization strategy, and jointly promote the local social and economic development. This study takes the health and wellness tourism planning of Xingyi City as the research object. Through field investigation, literature research, questionnaire survey and other methods, the current status of the implementation of health and wellness tourism projects in Xingyi City is discussed, including ecological resource conditions, development mode, and the integration effect of health and wellness tourism industry. From the perspective of implementers, villagers and tourists, this paper analyzes the challenges and problems in the development of health preservation planning in Xingyi City. Based on the successful experience of the current health and wellness program, this paper puts forward relevant suggestions for the further implementation of health and wellness programs in Xingyi City, aiming at exploring the sustainable development of health and wellness tourism industry in Xingyi City.

Keywords:Rural revitalization, health and wellness program, special towns, industry integration
https://doi.org/10.57180/zgza7598