ABSTRACT

This study aims to develop a film and television platform management system integrating predictive analytics and decision support. By introducing advanced data analysis and data mining technologies, the system deeply analyzes multidimensional data of the platform, addressing complex challenges such as marketing and monetization. Through interviews with IT experts and user feedback, valuable real-time information is collected to provide accurate decision support for stakeholders. Leveraging data mining technologies like the K-means algorithm, the system optimizes platform data analysis to enhance the company’s market competitiveness and achieve a sustainable profit model.

Keywords: Decision Support, Data Mining, Rapid Prototyping, ISO Standards, Management Information Systems