ABSTRACT

This descriptive research aimed to determine the relationship between the implementation of digital transformation and company efficiency at five selected manufacturing companies. As with its participants, managers and employees of the company were randomly sampled. This study employed descriptive correlational methods to establish the relationship between the implementation of digital transformation and company efficiency. Results showed that the participants assessed their extent of implementation of digital transformation in terms of process automation, security and compliance, and sustainability as high. Also, the participants assessed their level of company efficiency in terms of return on investment, revenue growth, customer revenue, profit margin, customer retention rate, and customer satisfaction are high. Correlational analysis found that there are significant relationships between the implementation of digital transformation and company efficiency dimensions of return on investment, revenue growth, customer revenue, profit margin, customer retention rate, and customer satisfaction.

Keywords: Digital transformation, company efficiency, manufacturing, Investment efficiency, Guangdong Province China
https://doi.org/10.57180/eguz2498