Wu Zifeng
ABSTRACT
The purpose of this study was to investigate the implementation of business management strategies and their relationship with the level of performance of sporting goods enterprises in Guangdong Province. This study adopted a mixed research approach employing both quantitative and qualitative methods. Additionally, it involved 750 participants, providing a robust sample size that enhanced the reliability and validity of the findings, ensuring a comprehensive understanding of the issues faced by sporting goods enterprises in Guangdong Province. The study found that sports goods enterprises implement business management strategies to a great extent particularly in the areas of planning, organizing, staffing, leading, and controlling. Moreover, significant differences were observed in the implementation of business management strategies across different enterprises, which were associated with factors such as the type of enterprise, the number of employees, and the years of operation. Additionally, the enterprises exhibited a high level of performance in customer relations, internal business processes, and learning and growth. This indicates that sporting goods firms in Guangdong Province performed well in these areas, with strengths in customer satisfaction, market share, asset utilization, and new product development cycles. However, no significant correlations were found between the implementation of business management strategies and the level of performance of sports goods enterprises. Interviews also revealed that sporting goods firms in Guangdong Province faced multiple challenges in business management, such as sales planning, staffing, and cost control. To address these challenges, the study proposed a series of improvement measures, including strengthening demand forecasting and sales planning, optimizing talent attraction and retention mechanisms, and improving product development and value propositions.
Keywords: Sporting Goods Enterprises, Business Management Strategies, Enterprise Performance, Guandong Province, Organizational Improvement Measures.
https://doi.org/10.57180/tjia8174