Mary Dayan T. Serquiña, Vee Anne Guizanda
ABSTRACT
This study employed a descriptive survey research design to examine the extent of technology integration and its effects on hotel and restaurant operations in Tuguegarao City. A structured survey questionnaire was administered to thirty (30) participants, consisting of managers and supervisors from fifteen (15) selected hotels and restaurants in the area. The study focused on three operational aspects: lodging, restaurant operations, and general operations. Data were analyzed using frequency counts, weighted mean, t-test/ANOVA, and content analysis to facilitate accurate interpretation of the findings. Results revealed that hotels and restaurants in Tuguegarao City have integrated technology to a very great extent across all three operational areas. Among these aspects, lodging operations recorded the highest level of technology integration, while general operations showed the lowest, though still within the very great extent category. Despite challenges such as canceled reservations, unstable internet connectivity, and equipment-related issues, the findings indicate that establishments continue to adopt and enhance technological solutions to improve operational efficiency and service quality. The study highlights the importance of sustained technology adoption in maintaining competitiveness and delivering high-quality customer service in the dynamic hospitality and tourism industry.
Keywords: Hospitality & tourism industry, hotel operations, restaurant operations, technology integration, technological services.
https://doi.org/10.57180/ugsn1584