Li Meishan
ABSTRACT
This study aimed to assess the extent to which selected Chinese companies utilize social e-commerce platforms to create value, the implementation of value creation strategies through social e-commerce, and the performance level of selected companies, and to explore the relationship between the extent of the implementation of the value creation strategies and the performance level of the companies. by analyzing quantitative data using statistical methods such as the t-test and ANOVA. Both companies A and C assessed their utilization of social e-commerce platforms for value creation in terms of resource allocation to a moderate extent. On the other hand, company C assessed its utilization of social e-commerce platform for value creation in terms of resource allocation to a great extent. Both companies A and C assessed their utilization of social e-commerce platform for value creation in terms of profit maximization to a moderate extent. However, Company B assessed its utilization of social e-commerce platform for value creation in terms of profit maximization to a great extent. Companies A, B, and C assessed their implementation of value creation strategies through social e-commerce in terms of management, collaboration, profitability and growth, and user capability to a moderate extent. The level of performance of selected companies in terms of internal business process was assessed to a high level. However, the level of financial and customer performances of selected companies were assessed to a moderate level. There are significant relationships between the extent of implementation value creation strategies through social e-commerce in terms of management, collaboration, profitability and growth and user capability and the level of performance of selected companies in terms of financial aspect internal business process and customer. The findings can serve as a foundation for developing action plans to enhance strategy implementation, enabling traditional e-commerce companies to adapt market trends, leverage social e-commerce platforms effectively, and maintain competitiveness in a globally integrated economy.
Keywords: Value creation strategies, social e-commerce platform, Chinese e-commerce enterprises, enterprise performance, strategic adaptation
https://doi.org/10.57180/vpoh3377