Ma Jingxiao
ABSTRACT
This study investigates the relationship between students’ e-commerce competencies, entrepreneurial skills, and interest in e-commerce at Huizhou Engineering Vocational College. Specifically, it examines students’ demographic profile—gender, year level, and program of study—and assesses their proficiency in key e-commerce domains, including e-marketing strategy, livestreaming, operational management, and strategic planning. The study further explores whether significant differences exist in students’ e-commerce competencies when grouped according to their profile variables. Students’ entrepreneurial skills, encompassing both hard and soft skills, were also evaluated, along with an analysis of whether these skills vary across student subgroups. In addition, the level of student interest in e-commerce was measured, and correlations among e-commerce competencies, entrepreneurial skills, and e-commerce interest were examined. Challenges encountered by students in pursuing e-commerce and entrepreneurship were identified, and a plan of action was proposed to enhance relevant competencies and motivation. Findings indicate that students generally possess a high level of e-commerce competencies and entrepreneurial skills. Significant differences were observed across student groups based on demographic characteristics. Moreover, strong correlations emerged between e-commerce competencies, entrepreneurial skills, and interest in e-commerce. Key challenges cited include limited curriculum integration, low learner initiative, and restricted access to resources. In response, a comprehensive enhancement plan was developed to strengthen students’ competencies, skills, and engagement in e-commerce and entrepreneurship.
Keywords: E-commerce competencies; entrepreneurial skills; student skills; e-commerce skills.
https://doi.org/10.57180/gvvy3946