Suo Chengcheng
ABSTRACT
This study aimed to determine the relationship between Q Education Company’s extent of implementation of its marketing strategies and level of performance levels. Mixed research approach through descriptive-correlational design and thematic analysis was used. The data were collected through surveys with the company’s management, finance staff, marketing team, and customers. Results of the descriptive analysis showed that Q Education Company largely implements its marketing strategies, and its level of performance is high. In addition, inferential tests revealed that age is a determinant of the participants’ assessment of the company’s extent of implementation of its marketing strategies in terms of product, highest educational attainment in terms of promotion, and position in terms of place. Also, position affects the company’s level of performance along financial aspect. Moreover, there exists a significant correlation between the following: marketing strategies in terms of product and performance along financial aspect, marketing strategies in terms of price and performance along customer perspective and financial aspect, and marketing strategies in terms of place and performance along customer perspective and financial aspect. The problems and challenges encountered by Q Education Company along the implementation of its marketing strategies include limitations in resource allocation and changing market dynamics during implementation, difficulty in communicating unified pricing, and inconsistent price sensitivity and course content expectations. Considering the study’s salient findings, the researcher designed a plan of action to enhance Q Education Company’s extent of implementation of marketing strategies and level of performance.
Keywords:Assessment, implementation, marketing, marketing strategy, performance
https://doi.org/10.57180/etuc2704