Geng Rui
ABSTRACT
This study focused on investigating the relationship between the extent of implementation of green innovation strategies by selected enterprises in Jiangsu province in terms of product, production process, management and marketing, and their level of sustainable performance in three dimensions such as economic, social and environmental. The research design adopted a mixed research approach, combining quantitative and qualitative methods. There were 240 participants from three representative enterprises in Jiangsu Province in this study, and data were collected through questionnaires to comprehensively assess the actual effects of green innovation. The results of the study showed that there is a positive correlation between the extent of implementation of green innovation strategies and the level of sustainable performance of the selected enterprises. The study also revealed that the enterprises that actively implemented green innovation strategies demonstrated significant advantages in terms of sustainable performance. This study also put forward a series of targeted management recommendations to help enterprises in Jiangsu Province optimize their green innovation strategies.
Keywords: Green innovation, green innovation strategies, sustainable performance of enterprises, Jiangsu province, relationship
https://doi.org/10.57180/uiac5860