Li Hengpan
ABSTRACT
This study aimed to assess the extent of implementation of the development strategies of Zhuhai Gree Electric Company in the context of the “new retail” model. Using a comparative and analytical approach, the research examined Gree Electric’s internal resources, competitive advantages, and external market environment, with a focus on its core air conditioning business and diversification efforts. The findings indicate that while the company has actively promoted the new retail model since 2020 to reduce logistics and warehousing costs and address the narrowing information gap between dealers and consumers, its traditional sales channels remain strategically important and face resistance to change. The study highlights the need to reshape the sales system, strengthen the professional development strategy in the air conditioning sector, and adopt a “1 (air conditioning) + N (home appliances, intelligent manufacturing, etc.)” industry ecosystem to sustain market leadership, enhance competitiveness, and guide future strategic adjustments.
Keywords: Business performance, development strategies, market penetration, product development, strategic challenges
https://doi.org/10.57180/rqgz5357